Role: Brand Strategy, Copywriting, Art Direction, Logo & Visual Identity, Print Design, Illustration Niecie’s is a family-owned restaurant rooted in classic cooking and a richly ornate atmosphere. The brand identity draws inspiration from both, blending nostalgic character with bold typography and illustration to create a visual language that feels warm, distinctive, and full of personality. These elements became the main ingredients for a brand designed to feel as memorable as the dining experience itself.