Pullworks Group
Role: Brand Strategy, Copywriting, Art Direction, Logo & Visual Identity, Print Design, Web Design, Social, Motion Design Pullworks Group needed a brand identity that better reflected its expertise as a contractor-focused financial services company. To start, I was given an AI-generated logo that the client was less than satisfied with. I evolved their thoughts into a complete visual identity designed to build confidence, differentiate the brand, and create a scalable foundation for growth. A custom PWG monogram, bold geometric forms, confident typography, and a refined color palette established a visual language centered on precision, strength, stability, and partnership. The identity was then extended across print, environmental, merchandise, digital, and web applications to create a cohesive brand experience across every customer touchpoint. From branded collateral and signage to digital assets and motion, the system delivers a polished, recognizable presence that strengthens Pullworks Group’s positioning and growth.